Impact of the Fashion Show!
Over the years, our hosts, have introduced hundreds of outstanding models (men, women, and children of all ages), representing the Midwest, to the runway. All wheelchair users. All “Rolling the Runway for Research”. To date, with average audiences reaching more than 300 people, we have raised over $180,000 for medical research and our fight against paralysis! With your dedicated support, we continue our mission and will provide this amazing opportunity to more individuals for years to come.
Join Us This Year!
This is event will be held on Sunday, February 23, 2025 (Seating & Raffle at 2 PM; Fashion Show at 3 PM) and The Ingleside Hotel in Pewaukee Wisconsin. Advance Tickets are available for Adults at $25 apiece and for Children (5 to 17 years old) at $10 apiece. Advance Tickets will be available. After that you can buy tickets at the door for $30 for an adult and $15 for a child.
You can purchase tickets on the BRPF Event Sign up Site.
Interested in Modeling or Sponsoring
If you are interested in modeling or sponsoring please contact Jenny Addis, Fashion Show Coordinator at 715-802-3456 or [email protected].
Support Our Models & Make a Donation
So many of our models are trying to make a difference and are out rolling the runway to bring awareness. You can make a donation in their honor and even support specific models by going to the “This Is How We Roll” Fashion Show Just Giving Page.
Make a donation at “This Is How We Roll” Fashion Show Just Giving Page.
About “This is How We Roll”
Our Visionary: Jenny Addis’ life took a tragic turn in 1997 when a drunk driving accident left her paralyzed from the chest down at just 24 years old. Despite the physical limitations she faced, Jenny refused to let her circumstances define her. She embarked on a journey to find purpose and live life to the fullest, serving as a beacon of resilience and determination.
In October of 2013, Jenny combined her love of fashion with her passion for advocating for individuals with spinal cord injuries and neurological conditions requiring the use of a wheelchair. She organized the inaugural This is How We Roll, a fashion show celebrating these individuals’ bravery and beauty, while also raising funds for spinal cord research.
Jenny’s dedication to empowering others and raising awareness about spinal cord injuries showcases her unwavering commitment to making a positive impact despite the challenges she has faced. Her story continues to inspire others to embrace life with courage and resilience.
Our Mission
This is How We Roll shines a spotlight on the vital aspects of medical research, wheelchair accessibility, and community inclusion. By dismantling barriers and challenging stereotypes surrounding wheelchair users, we aim to foster a more inclusive society.
This inspiring and enjoyable event provides each model with a life-changing experience by promoting positivity, self-worth, and essential life skills. Our diverse lineup of models represents individuals from various backgrounds, including teachers, nurses, lawyers, school children, and even pageant titleholders. Furthermore, the impact of this event extends to attendees and volunteers, leaving them inspired and uplifted as well. It’s an experience that leaves a lasting impression, igniting positive change in everyone involved!